3 Major Components of Exceptional Advertising to Foreign Buyers

Whether your property for sale is truly unique or on the other hand it is a typical one for your area, you would have some competition online anyway. How to stand out? This is really important – to stand out from the competition – to be successful in real estate sales!


We have already established that real estate advertising for the foreign buyers should be in their language, but there are many-many-many other real estate sellers and realtors who do this as well, so – how to make YOUR PROPERTY outstanding and thus preferable to the potential buyers?

Keeping in mind the portrait of your foreign buyer that we have created in the previous posts, now we have to attract his or her attention to your property more than to any other property that would appear in their search by doing the following:

1. Preparing full and detailed descriptions of the property and area

2. Mentioning specific features of the property and area that are especially interesting for the foreign buyers (immigration possibilities if any may be attached to the purchase of your property, financial benefits for investors, etc.)

3. Taking plenty of high quality photos of the property and views from all the windows and balconies, also creating a slideshow or video if possible.

Apart from using the foreign language of your potential buyer in your advertising, you will have more success taking cultural differences into consideration (remember the portrait of your foreign buyer?).

For example, the Russians love to swim and suntan on the beach, while the Chinese prefer to stay away from going into the water and being in the sun, but they love to look at the running water. Do you feel the difference that the targeted culture makes for your real estate marketing messages to the foreign buyers in Russian and Chinese?

Happy blog reading,

Olga Kellen,
The Amazon Author
International Marketing Consultant and English-Russian Translator

Copyright © 2019 by Olga Kellen
All Rights Reserved


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