Although the world seems to have stopped during these times of the coronavirus outbreak, many people are still making money and looking for real estate to invest it in. And properties are being sold, although the numbers of sales are down, of course.
Let’s see who is buying and what? Definitely the markets for homes where families are going to live in, are on hold due to travel bans and restrictions on social contacts, etc. But what about real estate INVESTORS? They are interested not in viewing a property for sale to discover its beauty, but exclusively in profit it can bring into their pockets, right?
If it was always obvious for commercial properties to calculate CAP and ROI, how about to do the same for your home for sale, for instance, – if renting it out is an option for a new future owner?
Thus, the today’s marketing idea for any property for sale is the following: try and describe it as a profit-making property first of all. (Yes, the seller or his agent should do some research for that – for example, to find out about rental prices, possibilities and trends in the area, etc.)
The profit-making option may attract INVESTORS to purchase your home for sale (and foreign investors including, of course, if you market properly – in the foreign internet too). Remember: while regular home buyers put their dreams on hold, INVESTORS are quietly buying in difficult times.
Later we’ll talk more about creating real estate listings that beat any competition by attracting the foreign investors in these times of crisis.
Happy blog reading,
The Amazon Author
International Marketing Consultant and English-Russian Translator
Copyright © 2020 by Olga Kellen
All Rights Reserved