We’ve talked a lot in this blog about foreign languages in marketing and selling real estate to foreign buyers. The language issue is called the number one in all kinds of reports, guides, articles, etc. on the topic of international real estate sales, and I hope we’ve already discussed the ways to overcome the obstacle (see many previous posts tagged ‘foreign languages’ here).
We’ve talked about the cultural differences of the foreign buyers as well, but probably not enough, that’s why I’d like to put together some more general information. The cultural diversity is considered the number two issue by many professionals in the international real estate field.
Some practical tips on real estate cross cultural marketing and selling:
– First of all you may want to visit your local library, consult with a knowledgeable librarian to help you find one or two books on the cultural diversities in general – with the accent on business and selling to customers of a different culture. This way you’d have a feel of the issue and would learn what is important to take into consideration.
– Then you should decide for yourself exactly – the buyers of what culture or cultures you are going to attract to your properties for sale. This way you’d narrow the field to your own needs.
– Now you are ready to find out more about your chosen culture or cultures of the future international buyers. It’s not that huge task as you may think and it’s also fun to do – especially if you limit yourself to proper sources with the concentrated knowledge of the subject.
I can help you with all you need to know about selling to the Russians (personal experience) and Chinese (in-depth comprehensive research that summarizes many sources):
= How to Sell Real Estate to the Russians (E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers, Book 3)
= How to Sell Real Estate to the Chinese: Overview (E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers, Book 10)
Happy blog reading,
The Amazon Author
International Marketing Consultant and English-Russian Translator
Copyright © 2019 by Olga Kellen
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