Perfect Marketing of Real Estate to Your Perfect Foreign Buyers

In the previous post we have talked about how to create a portrait of the real estate foreign buyers that are perfect for your property for sale. Thus for now let’s consider the task has been accomplished, and you know exactly who your perfect buyer is:

1. His country of origin,

2. He has the right amount of money for purchasing just your property,

3. His international investment goals can be met by purchasing just your property.

Here comes the most practical question of all: How to reach this buyer without spending a fortune?


We take it for granted that you have to promote your property for sale in the language of your prospective buyers, and thus on the foreign internet that the buyers are using in their everyday life.

By the way, as we already know, there are 2 major methods of doing so:

-through foreign realtors in the buyer’s country (passive – inform the realtors about your wish to cooperate with them commission-based and only wait for them to send you buyers),

-advertising on your own directly to the buyers in the chosen foreign country (active – run your own ads on the foreign internet, but pay no commission on sales).

(Actually both ways do not argue with each other and can be done simultaneously.)

The first (passive) method has been described in full details in the e-book *How to Find the Best Foreign Realtors and Make Your Offer of Cooperation in Sale Irresistible to Them (E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers)*

The second (active) method has been described in full details in the e-book * How to Efficiently Advertise Your Property for Sale Internationally (E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers)*

Marketing one or the other way in the language of your potential foreign buyers will meet the feature/expectation #1 of the perfect buyer of yours.

To meet the features/expectations #2 and #3 you have to be found in such specific places on the foreign internet where your perfect (portrayed) buyers visit often. (In case of using cooperative foreign realtors, watch out that they sell international properties similar to yours and advertise in the according places). This is a general idea, and its specific successful implementation depends on each particular international real estate marketing case of course.

Happy blog reading,

Olga Kellen,
The Amazon Author
International Marketing Consultant and English-Russian Translator

Copyright © 2018 by Olga Kellen
All Rights Reserved


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