As we have found in the previous posts, marketing real estate to foreign buyers is vital for your international property sales.
How to get the most in results without spending a fortunate?
Let’s look at the cheapest imaginable international marketing option of having the foreign realtors to send you the foreign buyers for your properties over.
You did your best in finding some proper realtors in a foreign country of your choice, sent them your best offer of cooperation in sales, and now you are sitting tight hoping for the foreign buyers to appear, right? Usually it would be not enough, though. Why?
First of all we have to remember that mystic statistical digit of 10% response to any “targeted unsolicited offers”, which means that in general only one in ten receivers of your offer would respond to it. (Not all researchers agree on 10% exactly, there are other opinions as well, but it’s not 100% for sure!)
The reasons for the ignorance are plenty, and in case of the foreign realtors who get your offer of cooperation (yes, they are the right target, but didn’t actually solicit your offer), they might be as follows: Their internal business considerations, the state of the market, even a right or wrong evaluation of your offer by a person who happened to open your initial email on that side, etc. We do not even talk here about your own possible mistakes in soliciting their business (not the right language and cultural details of your business message being just some of them).
How to overcome the initial difficulty in establishing your reliable network of the foreign partners who will send the potential foreign buyers for your properties?
First, you have to send your initial offer to as many foreign realtors as possible. It’s simple: 10% of 20 emails sent will bring you 2 replies, while 10% of 100 will possibly bring you 10 partners, and so on (of course, statistically speaking, as in your own specific case it might be better or worse).
Second, never rely on just one email to all those foreign prospective business partners as it might be lost in the space, might be opened by a wrong person over there and deleted by chance, etc. At the same time you do not want to bombard people with the same message over and over again – it’s always annoying and won’t get you any solid business partnership.
So, what do you do? It’s simple again: In a month or so send an update to all the foreign realtors who you think are the correct targeted group for you. Then repeat it again and again. The updates might contain whatever positive news you have about your properties and area, your local real estate market, events and so on – anything that might look as “news worthy” each time. Of course, include the major points of your initial offer of cooperation in sales after the good news each time!
This way you keep reminding your foreign realtors – partners (potential and active, too) about your existence and willingness to sell your properties to their foreign buyers!
Happy blog reading,
The Amazon Author
International Marketing Consultant and English-Russian Translator
Copyright © 2017 by Olga Kellen
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