How to Write the Best Property Description to Find Foreign Investors?

We have already established in the previous posts that during all those coronavirus restrictions in the world, we mostly can count on real estate foreign buyers who are investors and purchase properties based on the financials.

Yes, writing a home description to attract foreign investors is more complicated than doing it the old usual way everybody had been using for years: size, beauty, facilities, location… (unfortunately, often we can see lots of properties for sale with descriptions missing even some of these mandatory features…)

Now, let’s forget the old rules and start calculating the profit that an imaginary foreign investor could get from your property (if this is possible of course…). Treat the sale of your residential property as if it’s commercial.


There are actually 2 types of profiting from real estate: rental income and price appreciation with time. Look at both possibilities carefully, find the historic data of real estate prices in your area, rental prices and costs now, show some forecast maybe, etc. Calculate approximate financials of your property for sale, and if they look good you might be way ahead of any other real estate seller in these difficult times, and foreign buyers will come to you!

Happy blog reading,

Olga Kellen,
The Amazon Author
International Marketing Consultant and English-Russian Translator

Copyright © 2020 by Olga Kellen
All Rights Reserved


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