Let’s go to www.amazon.com and search for “cross-cultural marketing and selling” in Books (keeping in mind that the results may vary for any individual search depending on the time and position in the world).
There are 15 books, more than half of them are too old or aimed at a too specific topic which has nothing to do with international real estate marketing and selling.
Thus, we see not a lot of books on this very important issue: IF you want to successfully sell properties internationally to foreign buyers, you have to be aware of the fact that whatever you say in your marketing materials to the buyers abroad, most probably will be understood not the way you meant!
And the other way around: whatever the foreign buyers communicate to you, most probably you will understand not the way they meant!
Of course, each nation/culture you want to reach with your marketing message in their own language requires a specific approach.
Note: google “Olga Kellen + cross-cultural marketing selling” (or any similar formula), and you’ll be able to find many of my articles and books on the first page of this organic search – to help you with dealing with the foreign buyers in real estate in general and with Russian and Chinese buyers of international properties in particular.
Happy blog reading,
Olga Kellen,
The Amazon Author
International Marketing Consultant and English-Russian Translator
Copyright © 2020 by Olga Kellen
All Rights Reserved
Secrets of Selling Real Estate to Foreign Buyers 