How Your Local Foreign Community Can Help with Selling to Foreign Buyers

Foreign buyers of real estate may originate from foreign countries as well as from foreign communities in your neighborhood. For example, according to Pew Research there are about 50 million foreign-born people mostly living in 20 metropolitan areas in the US – may be quite a market for a property for sale, right?


Of course, the first thing to do would be to find out whether the population of your country and area “fits the bill” – means whether there are immigrants settling around your property for sale and from what country or countries they come from.

At that moment we have to remind ourselves that people always prefer their own mother’s language over a new acquired language of their new country where they may settle for whatever reason.

Also anybody tends to remember and love their native country’s culture, that’s why immigrants create communities with magazines, newspapers in their native languages, events and even chambers of commerce – in some areas where the immigrant population speaking the same native language is significant enough for vibrant business life within the community. Look for your foreign buyers there!

For example, in Sunny Isles Beach, Florida some stats say that about 20% of the population speak Russian as their first language. There are Russian shops and restaurants, many other businesses with Russian-speaking personnel around the city. And of course, magazines and newspapers with advertising in Russian!

If there is one or another local foreign community around your area, using the various possibilities it can provide to market your property for sale may be the best marketing decision you can make to successfully sell the property to foreign buyers.

Happy blog reading,

Olga Kellen,
The Amazon Author
International Marketing Consultant and English-Russian Translator

Copyright © 2020 by Olga Kellen
All Rights Reserved

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