Marketing to Foreign Buyers is a Way to Increase Real Estate Sales in Slow Market

We know that in the Seller’s market realtors and developers do not need to do a lot of marketing actually as homes sell themselves, while in the Buyer’s market the situation is quite the opposite: to sell a home would be a hard task to complete.

We remember the good times about 15 years ago when leaving the door of your condo building in Florida we saw people hanging around and asking whether somebody could sell something here – they were ready to buy anything at all.

Then we also remember the bad times about 10 years ago when the market was down and realtors who didn’t do an adequate marketing went to drive a taxi to make a living.

So, real estate markets go up and down and a wise seller should be always ready for any situation.

One of the best ideas for slow times is Marketing Real Estate to Foreign Buyers.
Of course, to sell a particular property would require some research: is it in demand by international investors and from what country or countries?

An example: there had been a financial crisis in Greece and the locals didn’t buy even when the real estate prices were low. What helped the sellers? International marketing. Some sources say that about one third of Greek properties are being sold to the foreign buyers.

Another example: the number of the Chinese buyers of the US homes went down, but they still had bought American homes for a billion of dollars in each quarter of the year. An intelligent US seller would increase his marketing efforts in China in such circumstances – to be ahead of the competition, right?

Happy blog reading,

Copyright © 2019 by Olga Kellen
All Rights Reserved

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