What You Need to Know While Writing Property Description – That Sells to Foreign Buyers

As we all realize, foreign buyers can’t come and see your property on a whim on a weekend – they do their preliminary research on the internet to select several promising properties to visit while traveling to your country/area. That’s why having the best property description on the foreign internet is one of your first priorities – otherwise you’ll never be selected for an inquiry, visit and then finally, sale.

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Also, let’s remember that just this marketing tool – a GREAT property description – is actually FREE as it doesn’t cost you a dime more than a poor or not so great property description, but can really make a SALE!

I’ve already written several articles on the topic. Here are the links:

= How to Convert Foreign Internet Visitors into Real Estate Foreign Buyers
https://foreignbuyers.wordpress.com/2017/03/21/convert-foreign-internet-visitors-real-estate-foreign-buyers/

= Who Will Have Success in Selling to Russians? (Part 2)
http://www.english-and-russian.com/Selling_to_Russians-success-in-selling-to-russians2.html

= How Can Your Property for Sale to Foreigners Stand Out (Part 1)
https://foreignbuyers.wordpress.com/2017/07/04/property-sale-foreign-buyers-stand-out-1/

= How Can Your Property for Sale to Foreigners Stand Out (Part 2)
https://foreignbuyers.wordpress.com/2017/07/07/property-sale-foreign-buyers-stand-out-2/

= Best Property Description to Attract Foreigners
https://foreignbuyers.wordpress.com/2018/02/27/best-property-description-attract-foreign-buyers/

= Foreign Investors Will Definitely Appreciate Your Property’s USP
https://foreignbuyers.wordpress.com/2019/02/05/foreign-buyers-appreciate-usp/

= USP (Unique Selling Proposition) in Real Estate Sales
http://www.english-and-russian.com/Selling_to_Russians-unique-selling-proposition.html

= Easy Way to Make Your Property Exceptional: Russian Buyers Will Prefer It Over Any Competition
http://www.english-and-russian.com/Selling_to_Russians-make-your-property-exceptional-for-Russian-buyers.html

= What Russian Buyers Ask About
http://www.english-and-russian.com/Selling_to_Russians-Russian-Buyers-ask.html

= What Russian Buyers Worry About
http://www.english-and-russian.com/Selling_to_Russians-Russian-Buyers-Worry.html

P.S. Please don’t be confused by some article titles – whatever they say about marketing real estate to the Russians applies to any other foreign buyers of real estate, just it has to be done in other foreign language of those buyers.

Happy blog reading,

Olga Kellen,
The Amazon Author
International Marketing Consultant and English-Russian Translator

Copyright © 2019 by Olga Kellen
All Rights Reserved

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