During the summer holiday I’ve completed and published the new e-book on Amazon: *Build Trust with Buyers and Partners: Practical Advice to Achieve Success in International Real Estate Sales* http://www.amazon.com/dp/B07FZ86G93
Why is the topic really important to get success with the foreign buyers and realtors (if you want to bring them on board)?
As Forbes says: “Trust is the most valuable business commodity”, thus we take it for granted that without establishing trust with your foreign buyers directly or with the cooperating foreign brokers first, who in their turn would be trusted by the buyers they send you, there will be no sale.
Ok, what do the international real estate buyers want? Actually the same as your local buyers want: to purchase great properties for great prices, from a seller or realtor they can trust.
But how are the foreign buyers different from your local buyers? Three major aspects: language, culture and distance. To achieve trust (and thus sales!) you have to meet the buyers’ expectations in all three: marketing to them in their language, adjusting your message culturally if required, and disclosing full information about the property for sale upfront.
Throughout the e-book we call our target real estate buyers: “international”, “overseas”, “foreign” or “foreigners” as a general large group. But in real life they are Chinese, Russian, German, and French and so on, and each nationality of buyers (a sub-group) would require a specific approach in terms of their own language, culture, and internet, if you want to market and sell real estate to them. Find your own promising niche of the international buyers (nationality) and address them accordingly.
Establishing trust with your international buyers before being able to close a real property sale is a very significant factor of your success in this business, and hopefully you will find all six parts of this e-book helpful in this regard.
They cover the following topics:
-Why trust is the most essential ingredient in being able to close the real estate deal with a foreigner eventually?
-How has language become not only a tool of communication, but trust building too?
-How are the foreign buyers different from the real estate buyers from your own country?
-What’s the difference between realtors, their duties and work in various countries?
-How can your first email to the foreign realtors become the first step to building trust?
-How can you make your property listing (online presentation) instilling trust remotely?
Happy blog reading,
Copyright © 2018 by Olga Kellen
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