Powerful Real Estate Marketing Tool: U.S. Citizenship for Foreign Investors

In the previous post we’ve found out that foreign investors create a good chunk of commercial real estate buyers in the U.S.A. (and in many other countries actually as well). And one of the reasons is a so called EB-5 Visa Program of the U.S. government (in many other countries there are their own programs of providing the right of living in the country and its citizenship afterwards for the foreign investors).


Many wealthy foreign people may like very much to obtain a second passport of your country for themselves and their families. The reasons are plenty: freedom to travel the world without visas that the passports of their home countries may not provide, better life and education for children, ecology, maybe easier tax system, etc.

It’s a win-win-win situation for all parts: a foreign investor gets what he wants – the right to live with his family in a country of his choice, your country attracts investment money from abroad, and you can sell your commercial property on better terms and for a better price.

In the U.S.A. the foreign investors can get “green cards” (permanent residency) and later citizenship for themselves and their families if they have no criminal records and invest at least $1 million in commercial (not residential!) real estate and create 10 jobs for Americans by that. Looking good and easy?

There is an even cheaper option (half the cost) if they invest in so called “Regional Centers” that accumulate money from many investors for a large commercial project. This option has some underwater rocks though, as sometimes the Regional Centers do not perform according to their obligations and the hopeful investors could get away with nothing – no green cards and no money… And there is an endless talk of the investment amount to be increased by Congress, but it’s another story…

It’s up to an investor to decide which way to go – to join the investing pool or to go solo and buy his own commercial enterprise. For the latter group you have to explain in your marketing materials in all details why your commercial property for sale is the best for them (of course, if this is the case and your property for sale meets the government’s requirements first of all in terms of costs and jobs).

Let’s look at the U.S. government’s stats for the last year: 8,414 visas issued to the foreign investors from various countries, and 80% of those visas went to the mainland China.

Now, do you see that while marketing your commercial U.S. property to the Chinese buyers it’s a must to describe the “citizenship by investment” program? And it’s important for other potential foreign buyers as well of course.

Happy blog reading,

Olga Kellen,
The Amazon Author
International Marketing Consultant and English-Russian Translator

Copyright © 2018 by Olga Kellen
All Rights Reserved

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