“Time is money” we keep saying, but what is more valuable for you: To save time or to save money while doing real estate marketing to foreign buyers? It depends on your priorities and budget of course.
For a professional who is doing his or her own marketing, 80% of paid working time / 20% of unpaid time for marketing spent weekly is considered a norm in “fat” times (when a business has been already established and there is a healthy demand for whatever goods or services offered). In “lean” times (when the economy is down, for example) the proportion might be more like 60/40 or even 50/50 paid and unpaid time to spend weekly to stay on top of things.
For a start-up it might be 80% of time spent on marketing / 20% of time spent on actual work.
On the other hand, if you want to delegate some or all marketing to other people (whether hired assistants or self-employed consultants working on your marketing tasks) you have to pay them, but will have more time to do your own stuff (whether working more or having more free time for your family, hobby, etc.)
Here the dilemma comes: What do you prefer and what can you afford? Usually only you can find the right answer in your own unique circumstances, but in the particular business of selling real estate to the foreign buyers there is always an option of not paying upfront for marketing your properties, relying on foreign realtors to do the marketing and paying them commissions on sales.
By the end of the day, commissions tend to be more expensive than your own advertising and promotion, but the concept of “nothing upfront” is attractive for many sellers and realtors.
Anyway, for all of you who prefer to “do-it-yourself” I have published a number of e-books on Amazon, each helpful for one or the other aspect of international real estate marketing: E-Series: *How to Beat Your Competition Selling Real Estate to Foreign Buyers* http://www.amazon.com/author/olgakellen
Happy blog reading,
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