Some sellers and realtors insist on getting in touch only with those foreign real estate agents who speak English. But is it your goal to be comfortable or to sell properties? Not everybody knows English and even fewer people in the foreign countries know it good enough to consider English as a reliable way of communication without possibilities of mistakes some of which can be fatal for the business. You reduce your selling options to the foreign buyers a lot by pushing such a demand on foreigners.
Why is it better to email the foreign realtors in their own language? It is one thing that in their native language it is more comfortable for them to read and fully comprehend the meaning, there is another consideration as well – they should have your property and area description for their own marketing purposes in their language (to place on their own website and possibly use in some advertising to the foreign buyers), that is why they would prefer to respond to offers with which they have less work to do (no translation to perform, it was done already).
Do you see your advantage here if your email is in the language of the country you target? (Just make sure that the foreign language goes through your computer and internet provider properly as some foreign characters are kind of capricious and can easily turn into some strange signs on the way to your foreign correspondents through foreign computers and servers.)
What your first email to the foreign realtors should include, and how it should be structured to be noticed by the foreign realtors you target, is described in full detail in the e-book: How to Find the Best Foreign Realtors and Make Your Offer of Cooperation in Sale Irresistible to Them (E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers Book 1)
A real life example of such a letter that worked, you can find in the e-book: A Case Study of Effective Low-Budget Real Estate Marketing to Foreign Buyers: (Interview with Jessica Marks, Real Estate Marketing Specialist) (E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers Book 8)
Please keep in mind that even if you email to the foreign realtors according to all the rules, it might not be a success 100% of the time (meaning they start working with your property). There are so many other circumstances: Their internal business that we never know about, the demand and supply ratio of your country and properties like yours for their buying clients, recent market, pricing of your property in comparison to similar ones, and other issues.
A summary: Your great first impression with your first email to the foreign realtors is important and this post is about how to make it and about the mistakes not to make.
Happy blog reading,
Olga Kellen,
The Amazon Author
International Marketing Consultant and English-Russian Translator
Olga Kellen,
The Amazon Author
International Marketing Consultant and English-Russian Translator
Copyright © 2017 by Olga Kellen
All Rights Reserved
All Rights Reserved
Secrets of Selling Real Estate to Foreign Buyers 