Dedicated property websites or real estate portal ads on foreign internet

I often receive this question from my clients: “What is better in your opinion: to have my own property website on the foreign internet or to list properties for sale on foreign real estate portals to sell real estate to foreign buyers?”

Well, there is definitely no one answer for any and all situations. These both methods of active real estate marketing to the foreign buyers are good to use at the same time actually, it is just a matter of your budget. If you have a detailed property website on the foreign internet, but not much traffic of visitors to it, then a highly visible ad on a high traffic foreign real estate portal with a link to your own site to get more information and contact you might be very helpful.

The major differences between these two ways of direct marketing to the foreign buyers (own website on the foreign internet or listing on foreign real estate portals?) are discussed in full detail in the e-book of mine How to Be the First on Foreign Google

Also one can find the useful practical tips on how to choose the best foreign platform for advertising and selling real estate to the foreign buyers in the most efficient way – speaking about cost-to-revenue ratio – in this e-book.

Here we just grasp the over-all summary of the issue.

A summary: Listing on the foreign real estate portals and having your own foreign website do not actually argue with each other, just both cost money; in general, the portal listings and ads are more suitable if you only have one property for sale one time, while developing and promoting your own websites are more suitable if you have many properties and want to sell for a long time in this foreign market.

Copyright © 2017 by Olga Kellen
All Rights Reserved

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