What Decisions to Make on Marketing to Foreign Buyers? (Part 2)

Case study. California real estate and Chinese buyers in 2015-2016.

Why should California property sellers choose the Chinese buyers as their first target? Let’s have a look at the reasons.

Lately, many American sources publish the data on the Chinese real estate buyers in the U.S. and especially in California. Here are some internet media comments:

“The Chinese spend $22 billion a year for buying homes all over the U.S., but California is really their darling market.

“Local California realtors would do just anything to catch their slice of the Chinese pie. Their marketing strategy includes property videos and websites in Chinese at least. One San Francisco area real estate agency takes the Chinese buyers around and to open houses by a Mercedes, and then to an air flight to show them the beauty of the Bay shores by a plane with the number 88 on it – the lucky Chinese “eight” is even doubled.

“A Chinese big real estate investment firm becomes one of the most aggressive property buyers in California. Their acquisitions prove that Chinese investors are at the top of the list of foreign investors in the commercial properties in the U.S.

“U.S. properties are the most attractive to the fast growing Chinese firms under the condition that Chinese domestic real estate market is slowing down. The Chinese investors paid $3.9 billion for the U.S. commercial properties last year, approximately 1% of all American commercial property sales and more than investors from any foreign country except Canada and Norway.

“The San Francisco mayor’s office set up an organization aiming to promote Chinese investments in the area. ‘There definitely is a strong interest for Chinese companies to invest overseas,’ said the executive director of ChinaSF.

“As California Association of Realtors reports, the Chinese buyers’ part of all international purchases in the state was over 36% last year.” Bingo!

On top of these real estate stats there is also the information from the EB-5 visa program that the Chinese receive a whopping 85% of all green cards for foreign investors in commercial real estate in the U.S. And of course the Chinese commercial investors buy family homes too.

Copyright © 2017 by Olga Kellen
All Rights Reserved

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