If we look at the subject of our proposed book from the point of view of cross-cultural selling, the picture is quite similar to the one in the previous post: For the term “Cross-cultural selling” there are about 100 books on Amazon, while for “Cross-cultural selling real estate” there is none.
Some good promise for covering our subject, at least partially, shows the following book:
Cross-Cultural Selling for Dummies by M. S. Lee and R. R. Roberts (Wiley, 2008, paperback, $21.84), which is packed with everything one needs to know to tap into multicultural markets, from establishing solid relationships to adapting advertising to meeting the needs of the new clientele.
The thing is that being as good as possible and having good reviews, the book by Lee and Roberts is way too general, not about real estate sales, and has only 20 pages (out of almost 400) that are dedicated to some cultural differences, but only between such people as Hispanics, African Americans, Asians, Native Americans, Middle Easterners and Anglo-Americans (all being American in fact) – which does not cover our subject of the foreign buyers from completely different parts of the world at all.
This For Dummies edition on cross-cultural selling might be a good supplement to, but not a substitute for SECRETS OF SELLING REAL ESTATE TO FOREIGN BUYERS.
Happy blog reading,
Olga Kellen,
The Amazon Author
International Marketing Consultant and English-Russian Translator
Olga Kellen,
The Amazon Author
International Marketing Consultant and English-Russian Translator
Copyright © 2017 by Olga Kellen
All Rights Reserved
All Rights Reserved
Secrets of Selling Real Estate to Foreign Buyers 