How to Calculate Marketing Budget Required to Sell Property to Foreign Buyers

This topic had been discussed in details in my newsletter issue that you can find at

In a nutshell: The article talks specifically about reaching out to the Russian buyers, but can be applied to any foreign country buyers, of course.

First of all it covers the basics of estimations of the total property marketing budget for realtors, developers and private property sellers. Then you have to decide how to cut the budget between countries and languages based on your previous research on which countries foreign buyers are the best targets for you.

You can find the case studies in the article useful.

While properties and locations are unique, the marketing principles are general, and the marketing budgets mostly depend on the property prices, recent market conditions and how quickly you want or need to sell.


Copyright © 2016 by Olga Kellen
All Rights Reserved


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